Online Marketing Can Be Dangerous If You Don't Know
What You Are Doing!

Your Company is Less Unique
Then You Think.

Sure, you may have a unique product or service, and your people, talent, and experience may make your company unique, too. 

But at the end of the day, most companies sell something, and because of that single similarity they automatically suffer from a lot of the same challenges regardless of the type of product or service they sell or the specific niche they serve.

And companies that suffer from the same challenges tend to make the same mistakes when dealing with them. So while you may feel unique, you'll probably be surprised to learn that you share more in common with other companies than you ever expected.

The Single Biggest Mistake Companies Make 
With Their Online Marketing Is ...

OK, drum roll, please ... I call this the "If you build it, they will come" syndrome. Companies new to the web believe if they just build a web site -- any old web site, nothing fancy -- that people will beat a path to their door and make them wealthy.

I know, I know. That sounds silly, but believe it or not, this is probably one of the most common mistakes I see companies make every single day.

Many companies tend to launch their initial web presence on a bargain basement budget because they are somewhat skeptical about the power of the Internet. So they either buy a cheap web site template or they hire their son-in-law to cobble something together quick and dirty.

Then when the web site fails to generate any awareness, leads, or sales for their business, they loudly proclaim that the Internet isn't all it's cracked up to be. 

The Second Biggest Mistake Companies Make Is to Let Their Web Site Age ... 

Most of the companies I speak to have already built a web site and let its content age over a year or more. Once they have their site up and running, they forget all about it, expecting it to work magic by itself.

But that's rarely the way it works. The Internet -- like your business -- is a living, breathing entity that is growing and changing every day. 

Failure to keep your site's content fresh means it is more likely that a smarter competitor who does update their site on a regular basis will eventually steal your web site traffic, sales opportunities and customers.

Think about your own web site and ask yourself these questions:

	Have people joined or left your company?
	Have you added or dropped new products or services?
	Have you added or lost customers?
	Have you updated customer testimonials?
	Has your company's vision or brand changed?
	Have you embraced and integrated social media into the site?
	Have you added a company video to your site?
	Have you recently sent out a client newsletter?
	Have you performed competitive analysis and updated your site to reflect what you have learned?

More than likely, your web site is not being updated on a regular and consistent basis. It's time to get busy ...

Here's What This Ebook Covers ...

Shooting Yourself in the Foot covers:

	The Aging Web Site
	The importance of contact management systems
	Schizophrenic web sites
	Poor Type Treatment
	Inadequate font sizing
	Poor Color Selection
	How colors are categorized and should be used
	Poor Designs
	Using a virtual paper napkin
	Confusing Navigation
	External link do's and don'ts
	Where's Your Subscription Form?
	Putting your newsletter on auto-pilot
	A Picture's Worth a 1000 Words
	The power of promotional videos
	Why you need to submit your videos
	It's all in keywords and phrases
	Competitive analysis
	The importance of META tags
	Google Keyword Tool and Google Places
	Domain names and Domain SEO
	Writing SEO Optimized Sales Copy
	Making your site more compelling
	Proofread, proofread, proofread
	B2B and B2C Social Media
	Why you must test everything

And there's much, much more. All of my advice is based upon a solid 30 year reputation providing marketing consulting services to my clients. There is much you can learn here, and much you can do on your own to improve your approach to online marketing. I urge you to get started today.

It's Time to Learn from Your Mistakes.

A good business person admits when their wrong and when they've made mistakes. This is the starting point for making a list of your past mistakes and deriving lessons learned, so you can improve your online marketing and begin to develop your own list of best practices.

Click the button below to download your copy of Shooting Yourself in the Foot for only $27.00 right now. And yes, even if it's 2:00 am in your part of the world and I'm still sleeping, you'll be able to begin reading the ebook in minutes from now!

All my best,

Steve Schneiderman
Shooting Yourself in the Foot

P.S.: No one can guarantee your success online, but this ebook will reveal the top ten mistakes most businesses make with their online marketing. If you properly implement the proven strategies in Shooting Yourself in the Foot, you will see an improvement in your marketing efforts, usually in the form of improved web traffic, more leads, more subscribers and more sales. Buy your copy now before prices go up. Click the button above to buy your copy right now.

Copyright 2011 Steven Schneiderman. All rights reserved.